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2009 Roewe N1 Concept Car

Roewe N1 Concept Car 2009

Roewe is a luxury automobile marque owned by the Chinese automaker SAIC Motor. Roewe vehicles are primarily based on technology acquired from the defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name and created the Roewe marque as a replacement.

Roewe is currently one of only a small number of indigenous Chinese luxury vehicle marques. Its models are sold under the MG marque in most markets outside of China.

The name Roewe originates from SAIC's failure to acquire the Rover marque from BMW c. 2005 (it was instead sold to Ford in 2006,[4] and subsequently purchased by its current owner, Tata Motors, as part of the 2008 sale of Jaguar Land Rover by Ford). Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion. Loewe, pronounced much like Roewe by Chinese speakers, is also the name of a Spanish manufacturer of luxury leather goods
 
 

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