1964 Chrysler Imperial Crown Coupe
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Imperial was the Chrysler Corporation's luxury automobile brand between 1955 and 1975, with a brief reappearance in 1981 to 1983.
The Imperial name had been used since 1926, but was never a separate make, just the top-of-the-line Chrysler. However, in 1955, the company decided to spin Imperial off as its own make and division to better compete with its rivals, Lincoln and Cadillac. Imperial would see new body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler corporation's other models.
The 1964 Imperials were the first designed entirely by Engel. Predictably, they bore a strong resemblance to the Lincoln Continental. The dashboards seemed more conventional because the squared-off steering wheel and electroluminescent dash lighting were gone. However, there remained the ribbon-style speedometer. A split grille returned after one year's absence, and the fake spare tire bulge atop the trunk lid gave way to a squared-off protrusion at the rear, carrying downward into the rear bumper. A large boss in the center of it was actually the fuel filler door, covered with a large Imperial Eagle, with chromed bars going outward that terminated in the taillights. Heat and defrost, always a popular option, were now standard.
The base Imperial Custom model was now gone; the cars were now available as a four-door hardtop in the Crown or LeBaron levels of trim, or as a two-door hardtop or convertible in the Crown level of trim. As a result power windows were now standard on all Imperials. Imperial Crown coupes adopted the smaller style LeBaron "formal rear window" that had been introduced in 1960, and both body styles could now be ordered with a vinyl roof. With 23,295 produced, 1964 was Imperial's second best tally ever. A padded dash, power seats, power steering, power brakes, and head rests were standard. A new option this year was an adjustable steering wheel.