1953 Moto Guzzi Hispania 65 65cc
Moto Guzzi Hispania 65 65cc 1953
(Barcelona)
Exhibit: Salvador Servia
Moto Guzzi Hispania was a producer of the motorcycles of the Italian firm Moto Guzzi for the Spanish market, based in Barcelona between 1948 and 1972 and from then until 1979 based in Seville.
The company's founder was Óscar Ravá.
Óscar Ravá was a Jew of Italian origin, the managing director of Fiat, who was forced to leave his country because of World War II and moved to Catalonia, where he opened a shop for Lancia car sale in Barcelona. Over time he began also to sell Rabasa bikes and in 1948 he decided to enter the market of motorcycles and agreed with Moto Guzzi to produce their motorcycles in Catalonia.
Óscar Ravá built an innovative system of production based on decentralization. The company produced aircraft engines Elizalde / Industrias Subsidiaris de Aviación and frames for Bicicletas Rabasa / Estampaciones Metálicas Tió.
The idea was a success, and the first models Guzzi 65 had to be made in such a way, and eventually they produced more than 100,000 units and this bike won the first place in the ranking of sales.
Óscar Ravá achieved success with another model, which also won the market: Guzzi 98, a motorcycle (or scooter with high wheels), due to its simplicity and cost effectiveness almost without changes was in production until 1963, when the model evolved to make space for Lario 110.
In 1959 there was the evolution of the first 65th models, called Cardellino with 73 cc engine with more power and a more robust frame that allowed the carriage of two people.
Moto Guzzi Hispania 110 Lario, 1965
At the turn of the 60th decade, the state laws changed, forcing the company to reduce the engine capacity from 65 to 49 cc and add a pedal. The change was not well received in the market and the sales declined.
To counter the decline in sales a new line of Dingo 49 and 75 cc engine and aesthetic upgrade appeared that favored the revival and preservation of the company's sales for the period up to the mid-70s.
In 1972, the company refused from staying in Catalonia and got located in Seville, where it existed till 1979, when there was a break with the parent company. Since 1980, the company was transformed into Motorhispania and dedicated itself to the production of motorcycles with an engine of its own design Franco Morini.
(Barcelona)
Exhibit: Salvador Servia
Moto Guzzi Hispania was a producer of the motorcycles of the Italian firm Moto Guzzi for the Spanish market, based in Barcelona between 1948 and 1972 and from then until 1979 based in Seville.
The company's founder was Óscar Ravá.
Óscar Ravá was a Jew of Italian origin, the managing director of Fiat, who was forced to leave his country because of World War II and moved to Catalonia, where he opened a shop for Lancia car sale in Barcelona. Over time he began also to sell Rabasa bikes and in 1948 he decided to enter the market of motorcycles and agreed with Moto Guzzi to produce their motorcycles in Catalonia.
Óscar Ravá built an innovative system of production based on decentralization. The company produced aircraft engines Elizalde / Industrias Subsidiaris de Aviación and frames for Bicicletas Rabasa / Estampaciones Metálicas Tió.
The idea was a success, and the first models Guzzi 65 had to be made in such a way, and eventually they produced more than 100,000 units and this bike won the first place in the ranking of sales.
Óscar Ravá achieved success with another model, which also won the market: Guzzi 98, a motorcycle (or scooter with high wheels), due to its simplicity and cost effectiveness almost without changes was in production until 1963, when the model evolved to make space for Lario 110.
In 1959 there was the evolution of the first 65th models, called Cardellino with 73 cc engine with more power and a more robust frame that allowed the carriage of two people.
Moto Guzzi Hispania 110 Lario, 1965
At the turn of the 60th decade, the state laws changed, forcing the company to reduce the engine capacity from 65 to 49 cc and add a pedal. The change was not well received in the market and the sales declined.
To counter the decline in sales a new line of Dingo 49 and 75 cc engine and aesthetic upgrade appeared that favored the revival and preservation of the company's sales for the period up to the mid-70s.
In 1972, the company refused from staying in Catalonia and got located in Seville, where it existed till 1979, when there was a break with the parent company. Since 1980, the company was transformed into Motorhispania and dedicated itself to the production of motorcycles with an engine of its own design Franco Morini.
